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BruinChat

Delivering 24/7, multilingual conversational AI grounded directly in your department's web content and official knowledge base.

BruinChat is UCLA’s enterprise generative AI virtual assistant, managed by Digital & Technology Solutions (DTS). It empowers academic and administrative units to deploy intelligent, natural-language chat interfaces directly onto departmental websites. Instead of forcing students, applicants, and visitors to navigate complex menus or wait on email tickets, BruinChat delivers instant, accurate answers pulled in real time from your official, vetted digital assets.

An always-on, conversational front door for prospective students, campus communities, and public visitors.

BruinChat uses Retrieval-Augmented Generation (RAG) to dynamically index your department's public web pages, PDFs, and approved documentation. When visitors ask questions, the system synthesizes answers exclusively from your official sources, complete with citations, structured links, and seamless routing to departmental staff for complex cases.

  • Eligibility & Availability: Available to all UCLA academic divisions, administrative departments, and student service units
  • Launch Date: Active / Available Now
  • Pricing & Deployment: Custom scoping and ingestion tiers determine pricing. Contact the DTS Web Services team to discuss your department's implementation.

Eligibility & Pricing

BruinChat is available to UCLA departments. Pricing is still being finalized; contact the Web Services team to discuss your department's implementation.

Core Capabilities

  • Dynamic Web & Document Grounding (RAG): Automatically crawls and indexes your existing website pages, catalogs, and PDFs into a single source of truth. As your web content changes, BruinChat's answers update automatically
  • 24/7 Multilingual Support: Communicates fluidly across dozens of international languages and regional dialects, ensuring prospective students, international scholars, and non-native English speakers receive immediate, equitable assistance across all time zones
  • Deflection of Repetitive Inquiries: Handles high-volume, transactional questions (e.g., deadlines, application criteria, fee structures, office hours, policy lookups), freeing departmental advisors to focus on high-impact advising
  • Human-in-the-Loop & Fallback Escalation: If a user’s inquiry falls outside indexed content or confidence thresholds, the assistant gracefully provides direct contact routing to the appropriate department desk, ticketing system, or advisor
  • Actionable Analytics & Inquiry Insights: Provides departmental stakeholders with aggregated dashboards tracking visitor sentiment, common question trends, and unaddressed content gaps to inform future web updates

Getting Started

Interested in adding BruinChat to your website? Contact the Web Services team to discuss eligibility, scope, and timeline for your site. Implementation includes a review of your existing content, a testing period, and a chatbot configured specifically for your site.

Last updated: September 2026